freelance-journalist-copywriter-seoI’m an experienced creative copywriter and digital content specialist with a journalistic background and commercial flare. In short, I’m the all-rounder that your next project needs.

I’m currently freelancing, combining my creative and commercial skills to provide targeted copywriting and content solutions for brands big and small.

I have a broad range of strategic and hands on copywriting experience; from product descriptions and blogs to  mission statements, treatments and talent briefs for sponsored YouTube content.

I’m an NCTJ qualified journalist with an entrepreneurial edge and endless ideas for how to bring stories to life across multiple platforms. I’m passionate about user experience and delivering content that connects.

I have delivered successful premium commercial content projects from influencer campaigns to sponsored advertorials and have an excellent understanding of SEO, social media and virals.

Whatever your message, whoever your audience, I can write copy that connects, positioning your brand as an authority that customers and clients can relate to.

Clients include:

Liz Earle | Conde Nast | Lobella Loves | Mandarin Oriental | The Post Office | Littlewoods | The Maybourne Group | The London School Of Hygiene & Tropical Medicine |Sofeminine | LOOK magazine | Channel Mum | The Huffington Post | Babycentre | Mumdays | iGlow PR | Style Of Wight | Natural Health

Content specialisms:

Beauty, fashion, lifestyle, wellbeing, parenting.

Find out more about me or Discover more about my services


My copywriting and content skills span a multitude of fields. I can help you and your business stand out with copy that yields engagement, immediately.

Whether you’re starting a new business and need seo optimised website copy, have a new project that needs a clear content direction or require re-optimisation of existing content, I can help.

I have worked across the following areas and would be interested to hear from you about your project requirements.

Digital journalism

SEO content strategy

Meta data

Blog posts

Product descriptions


Brand copywriting

Email marketing 





Naming & straplines 

Influencer campaigns

Social media management


I have written for the following clients and companies among others. I’ve worked on startups to established businesses and would be delighted to add your brand to my growing portfolio.



Work should be a pleasure. Here are some quotes and comments from former clients I have worked with:

“Ursula is an incredibly talented and creative editorial writer. Since seeing her valuable contribution first hand at Liz Earle I have watched Ursula’s skills and talents develop as she has progressed through her career. I would highly recommend Ursula to any forward thinking and dynamic business.”

Toni Sheppard – Managing Director Bee Good Enterprises Ltd.

“Ursula is an exceptionally talented and hardworking writer. She is bursting with ideas and knows what it takes to bring them to life.”

Anna-Belle Cao – Former Editor Sofeminine.co.uk

“Ursula has a real talent for writing and idea generation. She made a valuable contribution to a very busy PR department during her time at Liz Earle Beauty Co Ltd. and I would be happy to recommend her for future roles both in copywriting, PR and journalism.”

Kate Todd – Former Marketing Director Liz Earle Naturally Active Skincare


If you’d like to work with me or have a question about how I can help you with your next project please get in touch via the contact form below or by emailing me directly on ursulabrunetti@hotmail.com.