by ursulabrunetti | May 23, 2018 | Branding
Brand stories are so important. Stories are up to 22 times more memorable than facts. So if you have a brand, you need a story. Otherwise, your company is just white noise. And let me tell you, nobody listens to white noise – unless they’re an infant who...
by ursulabrunetti | Dec 10, 2017 | Branding
Examples of Brands With A Fun Tone Of Voice What is brand tone of voice? Brand tone of voice? I like to think of it as the equivalent of Frankenstein’s monster – if Frankenstein’s monster was an attractive, eloquent and lovable sales person. That’s because brand...
by ursulabrunetti | May 13, 2017 | Branding
Branding is important. It’s the difference between PG Tips and Twinings. They may both be selling teabags but their branding tells entirely different stories, not just about their products, but about the consumer base they’re aiming to attract. It really...
