Hadford Avenue

The Brief

Home accessories brand Hadford Avenue is a new startup with a big vision for adding British made luxuries to market. I rewrote the copy for the brand story and product summary to enhance the brand tone of voice and positioning as a premium player.



Hadford Avenue was born of the intention to make people feel cherished, with the aim of making the everyday exceptional. Founded by experienced aromatherapist Rebecca Wright, she saw a place in the market for a uniquely British gifting and lifestyle company that put quality, style and luxury above all else.

Passionate about how fine fragrance can be a powerful way to share memories and mark out special moments in life, Rebecca decided to create her own brand devoted to enhancing life’s special moments and making an occasion of daily rituals, and so Hadford Avenue was born.

Our mission is to enhance and enrich your life with refined products that have been carefully created to the highest of standards. We pride ourselves on our ethical production values and never test on animals. We’re also proud to support the local economy by stocking exceptional wares from artisanal and boutique British businesses, alongside our own Hadford Avenue collections.

We invite you to experience our hero products – our Hadford Avenue hand poured wax candles that are blended with evocative fragrances that enhance your wellbeing. You’ll also soon see our premium skincare range that has been meticulously formulated with the finest ingredients to result in healthier, more radiant skin.

Your joy is what motivates us most, whether we’re enabling you to excel in the elegant art of gift giving or helping you have a moment of luxury in your day to day, at Hadford Avenue we elevate the everyday, because we believe it’s the little things that matter most.