Mumdays was my own startup which I have since closed. Dedicated to making mums feel special with the gift of quality me-time, Mumdays retailed experience gifts from handpicked partners such as Urban Massage, Hassle and Bloom & Wild. As the founder of Mumdays I wrote all the website copy, brand communications, press releases, influencer pitches, press and print materials, social posts and newsletters.
My highlights were achieving press coverage on television on ITV’s This Morning, where Holly Willoughby praised the brand as ‘perfect for new mums’ as well as the coverage I secured in Stylist Magazine, Huffington Post, The Guardian, Little London and many more.
Sadly the financial risks were too great and I made the difficult decision to close the company in 2017. I have since put my passion for communicating captivating brand stories and the exciting startup space into my freelance copywriting business.