The Brief
I worked with British Jewellers Links of London on their storytelling and product copy for their new collection, Wholehearted. I wrote across banners, press releases and in-store strut cards to communicate the narrative of the jewellery in an engaging and contemporary way.
This collection signified a new direction in the company tone of voice, exemplified by the fresh vocabulary and direct sentences. Click on the images below to read the copy on their website.
