by ursulabrunetti | May 23, 2018 | Branding
Brand stories are so important. Stories are up to 22 times more memorable than facts. So if you have a brand, you need a story. Otherwise, your company is just white noise. And let me tell you, nobody listens to white noise – unless they’re an infant who...
by ursulabrunetti | Dec 10, 2017 | Branding
Examples of Brands With A Fun Tone Of Voice What is brand tone of voice? Brand tone of voice? I like to think of it as the equivalent of Frankenstein’s monster – if Frankenstein’s monster was an attractive, eloquent and lovable sales person. That’s because brand...
